GBTA Study Finds Global Hotel Programs Don’t Fit “Cookie-Cutter” Mold

the GBTA Foundation | March 12, 2015

Travel Managers Design Programs According to Regional Scope, Specific Needs ALEXANDRIA, Va., March 12, 2015 -- There is no "cookie-cutter" or one-size-fits-all global hotel program in Latin America and Asia Pacific, according to a new study by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA). Travel Managers may design or adapt their program according to their own regional scope or specific needs. The Best Western-sponsored study, "2015 Global Hotel Program Study: Asia Pacific and Latin America," surveyed online Travel Managers in these regions in order to characterize global hotel pro...