Choice Hotels Introduces Lodging Industry’s First Major Central Reservation System in 30 Years

Choice Hotels | January 23, 2018

ROCKVILLE, Md., Jan. 23, 2018 -- Building on a legacy of innovations, Choice Hotels International, Inc. (NYSE: CHH), announced today the transition to choiceEDGE, the first new global reservation system (GRS) from a hotel company in over 30 years. The state-of-the-art distribution platform supports more than 6,500 Choice Hotels properties globally. The choiceEDGE platform leads the way for the industry's shift towards accelerated global digital communication and guest experience personalization through data analytics. choiceEDGE and its cloud-based, technically advanced design is built to effectively handle the current and future vo...