global travel data
Buoyant Global Economy Means Higher Hotel and Air Prices in 2019
Global Business Travel Association | July 24, 2018
ALEXANDRIA, Va. & MINNEAPOLIS—July 24, 2018--Travel prices are expected to rise sharply in 2019, with hotels going up 3.7%, and flights 2.6%, driven by a growing global economy and rising oil prices, according to the fifth annual Global Travel Forecast, published today by GBTA and CWT with the support of the Carlson Family Foundation. "While most major markets appear to be trending in the right direction, downside risks remain for the global economy given the rise of protectionist policies, the risk of stoking trade wars and Brexit uncertainty," said Michael W. McCormick, GBTA executive director and COO. "This forecast provide...
ADARA’s Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends
ADARA | February 4, 2016
Idaho Tourism Case Study: 50% of Visitors Book Mid-Tier Hotels, 33% Book Full-Service, Midwesterners Pay the Highest Rates – All of them are Best Reached 5-6 Weeks Before Travel MOUNTAIN VIEW, California, February 4, 2016 – ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results. For example, ADARA Impact helped Idaho Tourism u...
ADARA and Cendyn/ONE Fuse Data Strategies to Deliver a 34% Increase in Hotel Booking Conversions
Cendyn/ONE | November 18, 2014
Combined First-Party CRM and Consumer Intent Data Demonstrate Value of Data-Driven Marketing MOUNTAIN VIEW, Calif. and BOCA RATON, Fla., November 18, 2014 - ADARA, the leader in leveraging global travel data to drive future business performance, and Cendyn/ONE, the leading cloud-based CRM provider for the hospitality industry, today announced the results of a recent data-driven digital marketing campaign that secured a 34 percent increase in hotel bookings for a major five-star resort. The campaign helped demonstrate the value of combining Cendyn/ONE's first-party CRM data with first-party purchasing intent data from ADARA's Mag...
