WTTC and Trip.com Group Global Traveler Report Reveals Shift Towards Sustainable Travel

World Travel & Tourism Council | January 20, 2023

Madrid, Spain: A major new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69% of travellers actively seeking sustainable travel options1. In this follow-up report, WTTC joined forces again with leading global travel service provider, Trip.com Group and its major consumer brands Trip.com, Ctrip and Skyscanner, with additional data sourced from Deloitte, to analyse the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023. The report, “A world in motion: shifting c...