A Flurry of Hotel Tech Company Mergers and Acquisitions Marks the End of 2021

Fran Worrall | December 2, 2021

By Fran Worrall Since early 2020, the hospitality sector has witnessed a sea change. The worldwide disruption triggered by the COVID-19 pandemic forced almost every technology company in the industry to review their portfolios, reassess their strategies and redirect resources into areas with the greatest growth potential. Some businesses became targets for opportunistic deals, while others struggled to operate in ‘new normal’ mode. Yet for companies with solid balance sheets and a willingness to take calculated risks, the pandemic provided unprecedented opportunities for growth through mergers and acquisitions. Mergers enabled some ...