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It’s ‘No Dough’ for Third-Party Cookies, According to Latest Google Announcement
Cendyn | September 18, 2024
Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? Having said they would end the use of third-party cookies in the Chrome browser for the past four years, Google has now retracted this plan. Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. What’s the change? Following in the footsteps of Apple’s AppTrackingTransparency (ATT) on its Safari browser, Chrome now lets consumers choose if they wish to allow third-party cookies to track them. This announcement comes as no surprise since Google has been delaying a...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Generative AI Startups Attract Investment as Technology Gains Traction Across Industries, Says GlobalData
GlobalData | March 22, 2023
In recent years, generative artificial intelligence (AI) has emerged as a game-changing technology with immense potential across various industries. Subsequently, generative AI startups are rapidly gaining traction, and venture capital investors are keen to capitalize on their potential, observes GlobalData, a leading data, and analytics company. Pranjali Mujumdar, Disruptive Tech Analyst at GlobalData, comments: “The emergence of ChatGPT served as a pivotal moment for the technology industry, signaling the need for increased innovation and prompting many prominent leaders to expedite the development of their tools. Major tech companies ...
How Changes at Google Are Impacting the Hospitality Industry
Brett Thoreson | November 2, 2022
By Brett Thoreson Google has won the metasearch war, and hotels are looking to the online search powerhouse to drive more direct bookings Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of the internet. If we want to know the answer to a question, the lyrics from a song, the date of an event, the location of a business, the public rating of a restaurant, or the details of a travel destination, we Google it. The platform is as much a noun as a verb. Its utility is inherently baked into our personal and professional ...
What Google “Helpful Content Update” Mean for Your Hotel Revenue Management Strategy?
Ahmed Mahmoud | September 19, 2022
By Ahmed Mahmoud About one month ago and on 18 August 2022, Google announced on their blog a new update in their indexing policy. It’s called Helpful Content, and it significantly changes how Google bots look at websites, blog posts, and other texts that you publish. So, what’s new? In general Google Search is always working to better connect people to helpful information. To this end, Google is launching what they're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Not that long ago, many SEO speciali...
Where Did All the Cookies Go?
Vizergy | September 19, 2022
By Daisy Tackett Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. In 2020, Google promised to remove cookies from Chrome by 2022, but was met with complaints and concerns across the board. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024. Google Chrome is one of the most popular browsers in the world, capturing more than 60% of the total market with over 2.5 billion users. Over half of all desktops run on Chrome, so this shift means big changes for you. Here’s how this is going to impact the hosp...
Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?
Gina Ciarrocchi Zech | October 8, 2020
By Gina Ciarrocchi Zech Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news. It’s important to note this phase-out does not include first-party cookies. So you can still monitor how customers interact with your h...
The Gale South Beach Adds Volara + Google Contactless Guest Engagement Solution in Preparation for Reopening
Menin Hospitality | September 1, 2020
Menin Hospitality is embracing the voice-based on-command solution for its ability to boost operating efficiency, drive revenues, and deliver a contactless guest experience NEW YORK — Sept. 1, 2020 — When The Gale South Beach, a Curio Collection by Hilton hotel, reopens in October, Volara will be there supporting travelers with a contactless guest engagement and touchless room controls solution on the Google Nest Hub in its guestrooms. Rather than picking up the phone to call room service or request a forgotten amenity at the front desk, guests can speak simply commands in their guestroom to enable private, automated and live and au...
