google algorithm
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
HEBS Digital | March 29, 2019
By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: The Google March 2019 Core Algorithm Update and new measurements in Google Lighthouse. On March 12, Google announced what the SEO community is now calling The Google March 2019 Core Update, which Google is being very elusive in regards to the changes that can be expected in SERPs. The changes from this update...
Tambourine – Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
Tambourine | October 10, 2018
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites—including hotel and travel-related sites—should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness and trustworthiness), the latest update is placing still-more emphasis on ...
