google amp
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
HEBS Digital | February 22, 2018
By Margaret Mastrogiacomo, Vice President Strategy This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet the requirements of the Coalition for Better Ads to avoid being blocked in the Google Chrome browser. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. 1. SEO: New Features for AMP Pages including AMP Stories and AMP for Email. While last month it was the Google Speed Update making headlines, in February it's important to als...
Should Hospitality Embrace or Ignore Google AMPs?
HeBS Digital | May 17, 2017
By Max Starkov and Samra Seifu Background Introduced in 2016 as Google's response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google's AMP (short for Accelerated Mobile Pages) began to spark interest amongst online retailers across industries. In hospitality, some website developers have been trying to convince hoteliers that they need to have AMP version of their website. What is Google AMP? It is an open platform with the sole objective to help publishers create mobile content (articles and commentary, quick opinion postings, etc.) that download fast on mobile and other devices. AMPs are charact...
