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How Much Should a Hotel Website Cost?
Lodging Interactive | August 12, 2024
Lodging Interactive offers a SaaS model where a hotel pays a nominal fee upfront and continues with monthly payments for the term of the contract, after which the website is fully owned by the property. Thanks to website and hosting technology advancements over the past 15 years, spending tens of thousands of dollars to build a high-converting hotel website is no longer necessary. This is important for hotel marketers to understand, as they typically allocate less than 5% of their annual budget to marketing. “Independent hotels typically allocate about 4-5% of their total revenue to their overall marketing budget. Within this budget, ...
Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services
Lodging Interactive | May 7, 2024
Company launches innovative 'Pay-As-You-Go' hotel website development and marketing service. Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative 'Pay-As-You-Go' hotel website development and marketing service. This service offers hotel operators the flexibility to minimize upfront costs while benefiting from comprehensive website development and marketing solutions. "At Lodging Interactive, we pride ourselves on crafting websites that not only captivate but convert," said DJ Vallauri, Founder and CEO of Lodging Intera...
Preparing Your Hotel for the Sunset of Google’s Universal Analytics
Tina Markowitz | July 20, 2022
By Tina Markowitz For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable. And yes: it really is that different! The transition is going to be difficult, as it’s not just the interface that’s changed. The entire product is evolving to keep up with our omnichannel times, focusing less on cookies and invasive trackers and more on holistic user journeys. Here’s a quick explainer on Google Analytics 4, and how your hotel needs to prepare. Itâ...
Google Represents Ongoing Threat to Online Travel Agencies, Says GlobalData
GlobalData | January 13, 2022
COVID-19 had a serious impact on online travel agencies (OTAs), according to GlobalData, which notes that the OTA market value decreased by a gruesome 60.4% year-on-year (YoY) in 2020. The leading data and analytics company reveals that this strain has amplified OTA’s existing concerns around the growing presence of Google in the market, and how the tech giant’s control could impact competitivity and, therefore, consumer choice. Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments:  “Google’s growing presence in online travel will be ominous for OTAs that have no choice but to rely on the search engine fo...
The State of SEO in 2018: What Hotels Need to Know
Matt Tutt | May 17, 2018
By Matt Tutt Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year. This post highlights the state of organic search for 2018, looking at some of the impacts of the biggest recent changes by Google, both algorithmic and feature specific. We'll also try to estimate what's in store for hotel SEO throughout the rest of the year and beyond. The current organic search environment for hotels It's probably easiest to summariz...
[Whitepaper] Google Analytics: A Hotelier’s Guide
Triptease | June 15, 2017
Download the free whitepaper here The list of things you can achieve with Google Analytics is very nearly endless. But a hotelier's time is not. It only takes a little fine-tuning, though, to gain the insight you need to turn your website into a conversion powerhouse. We all know the challenges today's hoteliers face. It can feel that you have to be everything at once - the perfect host, the tech genius, the marketing guru. For many hotels, taking the time to set up and monitor a web analytics platform is, understandably, way down the priorities list. However, there are a few key metrics that you really want to be tracking on your websi...
% New Sessions Missing – Change May Be Coming To Google Analytics Default Metrics
GCommerce | April 17, 2017
Michael Orrison | GCommerce Solutions | Business Insights Analyst For users of Google's Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, added in Number of Sessions per User and New Users. They have also re-ordered the metrics to show Users and New Users ahead of Sessions. Current View, Sessions-First: New View, Users First: Current View, Sessions First: They haven't taken this metric away, but it is no longer in the default view for any of the main Reporting Tables: New View, Users First: % New Sessions can still be viewed ...
Grasp the Digital Nettle: Website ROI in Tourism Marketing
MyTravelResearch.com | April 12, 2016
While website metrics are not perfect, don't rely on 'hope' marketing, especially in the digital age, says the digital marketing guru of MyTravelResearch.com THERE are two camps in travel and tourism: those who spend and don't measure, hoping it will go well and those who have the metrics in place, but don't do anything with it due to a lack of time or know how. Very few take the final step to action this. As a result, there is a lot of precious budget wastage, says Bronwyn White, Tourism Futurist and co-founder of MyTravelResearch.com. "Look at the bins at the exit of travel trade and travel consumer shows. They are overflowing with di...
