IBC Webinar Talks ‘Driving Direct Bookings with Google’

IBC Hospitality | February 15, 2018

Google's Pablo Ruiz will discuss the evolution of travel at Google and why more than 170,000 hotels globally are using Google Hotel Ads (GHA) to own their relationships with travelers Phoenix (February 15, 2018) – ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted by IBC Hospitality Technologies, the next event, titled "Driving Direct Booking with Google," will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will un...