Google Doorway Page Algorithm Update: Action Plan for Hotel Vanity Websites

the Author and HeBS Digital | May 18, 2015

By Max Starkov and Asher Fusco Background: On March 16, Google announced the rollout of an algorithm change intended to minimize the visibility of spam content on search engine results pages. The update, known as the "Doorway Page Algorithm Update," targets pages with thin, low-quality content and unnatural keyword usage. Google wants to dissuade sites from creating shallow content pages that are designed primarily for search engines, rather than human beings. These pages attempt to rank for keyword terms without providing users any unique or useful information. This falls in line with the search engine's goal of giving users the quicke...