How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point

HEBS Digital | May 17, 2018

By Kerryn Gower With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem. Below, we've outlined some of the latest developments from Google, including new products and enhancements to existing products, which can greatly impact the digital marketi...