google hotel ads
Google Hotel Ads Bid Strategies Update: How Will It Impact Your Campaigns?
Cendyn | February 19, 2024
In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations. With Google’s recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let’s delve into what these changes mean and how hotels can navigate this transition effectively. Google Hotel Ads commission-based models to sunset The upcoming changes, slated to take effect on April 30, 2024, mark a significant shift away from commission-based bid strate...
Cloudbeds Amplify, The New Digital Marketing Solution, Launches Worldwide to Help Lodging Businesses Win More Bookings
Cloudbeds | October 27, 2022
Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. (SAN DIEGO) — Oct. 27, 2022 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, announced today the global launch of Cloudbeds Amplify. The new fully-managed digital marketing solution is designed to equip independent lodging businesses with the visibility and resources they need to compete effectively online to win...
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
GCommerce | September 7, 2021
September 7, 2021 by Lisa McGivney Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and execution of a superior direct booking strategy for our hotel clients has always been GCommerce’s mission. Why? Because we were born out of a hotel management company which means we’ve always tried to focus on what’s best for the hotel. It’s in our DNA. Now, what if I told you that there was a risk free direct booking channel that can drive an average of 8% of total web bookings at an average 5% conversion rate? One that only incurs ...
How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity This Presents for Hotels
Patrick Landman | August 13, 2021
By Patrick Landman Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing. From Hotel Finder to GHA Exactly ten years ago, Google launched what Andrew McCarthy, at the time Software Engineer for the Mountain View’s company, described as an “experimental search tool designed to help users locate and book hotels.” We’re talking, obviously, about Hotel Finder. In that d...
Back to Basics: Metasearch
NextGuest Digital | October 31, 2019
Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results. What is it? When a user performs a search query for a hotel, whether on a search engine such as Google or Bing or a platform like TripAdvisor, the results that ap...
What Hoteliers Need to Know About Staying Relevant with Google Hotel Ads
Vizergy | April 25, 2019
It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search engine results, it's important for hoteliers to be aware of Google's new hotel advertising product. Looking to compete with other hotel booking sites, Google quietly released its own hotel booking site on March 8th. On Google Hotel Search, online travelers can search for hotels by price, location, ratings, vie...
IBC Webinar Talks ‘Driving Direct Bookings with Google’
IBC Hospitality | February 15, 2018
Google's Pablo Ruiz will discuss the evolution of travel at Google and why more than 170,000 hotels globally are using Google Hotel Ads (GHA) to own their relationships with travelers Phoenix (February 15, 2018) – ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted by IBC Hospitality Technologies, the next event, titled "Driving Direct Booking with Google," will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will un...
TripAdvisor and Google Going Opposite Directions?
Swell Hotel Marketing | January 8, 2018
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...
