Sabre Tests New Hotel Digital Marketing Program from Google

Sabre Corporation | July 8, 2015

Program expected to expand hotels' reach on Google websites and increase bookings, maximizing revenue from this powerful channel SOUTHLAKE, Texas – July 8, 2015 – Sabre Corporation (NASDAQ: SABR) is launching a beta test of a new hotel digital marketing program from Google designed to help drive more bookings. The Google Hotel Ads Commission Program combines the benefits and reach of Google Hotel Ads with the hotels' existing commission programs by making the hotels' best available retail rates searchable and bookable on Google. When travelers search for a hotel on Google Search, Google Maps or Google+, they will be able to select t...