google hotel search
Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now
GCommerce | September 7, 2021
September 7, 2021 by Lisa McGivney Back in July, we shed light on how direct bookings can be more profitable than OTA bookings for hotels, even when you factor in media costs. The development and execution of a superior direct booking strategy for our hotel clients has always been GCommerce’s mission. Why? Because we were born out of a hotel management company which means we’ve always tried to focus on what’s best for the hotel. It’s in our DNA. Now, what if I told you that there was a risk free direct booking channel that can drive an average of 8% of total web bookings at an average 5% conversion rate? One that only incurs ...
How to Get the Most Out of The New Google Hotel Search Interface
HEBS Digital | February 6, 2019
By Noor Eltahawy, SEO Specialist A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs. So, how can hotels make sure that they are in the best position possible when it comes to this new design? Read on to understand how a hotel can optimize their brand recognition, and ultimately drive more traffic to the hotel website using Google's new search results interface for hotels. Understanding the search queri...
