google local search
Local Search Evolved [Infographic]
MDG Advertising | May 16, 2018
Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a full-time job for many marketers. In 2018, these changes are expected to continue as new features and tools become available. Google's location-based searches are growing rapidly, and so are consumers' expectations. So, what key changes should you be aware of this year? We've updated our popular infographic, Local Search Evolved, with fresh approaches and statistics, giving you the tools you need to boost search engine rankings and expand...
Google Explains Local Search Results: What Hotels Need to Know to Improve Their Rankings
TrustYou | February 18, 2016
by Margaret Ady A majority of travelers begin their travel planning on Google. Where a hotel shows up in local rankings influences its clickthrough rates and likelihood of getting booked. Last week, Google shared a blog, providing us with insights into how it calculates local search rankings, noting that local results are based primarily on a business's relevance, distance, and prominence. Here's what that means for hotels. Relevance A hotel's relevance is simply how closely its listing matches what a traveler is looking for. It is determined by the hotel's business description and reviews. TrustYou powers Google's hotel scores and prov...
