What Google “Helpful Content Update” Mean for Your Hotel Revenue Management Strategy?

Ahmed Mahmoud | September 19, 2022

By Ahmed Mahmoud About one month ago and on 18 August 2022, Google announced on their blog a new update in their indexing policy. It’s called Helpful Content, and it significantly changes how Google bots look at websites, blog posts, and other texts that you publish. So, what’s new? In general Google Search is always working to better connect people to helpful information. To this end, Google is launching what they're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Not that long ago, many SEO speciali...