Hotelier’s Guide to the Google Mobile-Friendliness Update

the Author and HeBS Digital | April 2, 2015

By Asher Fusco Google is back in the news with another algorithm change - and this time it's a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update on April 21st, 2015, a change expected to impact up to 40% of all mobile searches. What's the issue? Google's impending update is slated to be the search engine's most impactful change since the rollout of Google Panda in 2011. The coming update will place additional weight on mobile-friendliness as a search engine ranking factor, rewarding mobile-friendly sites and potentially docking un-optimized sites in Google's mobile search rankings. ...