Review-Gating Will Get Your Hotel Banned From Google

Lodging Interactive | March 27, 2023

While it may be a tempting tactic to gain more positive reviews to help drive new reservations, review-gating is increasingly becoming a risky proposition for hotel operators. If you’re not familiar with what “review-gating” is, let’s start with a clear definition anyone can understand. Hotel guest review gating is when a hotel tries to control the reviews they receive by first asking guests about their experience and then only encouraging those with positive feedback to post their reviews online. This way, the hotel can improve its online reputation by showcasing more positive reviews and limiting negative ones, making it seem lik...