Google’s New Trip Planning Search Display Underscores the Importance of Maintaining SEO Efforts

the Author and HeBS Digital | January 27, 2016

By Asher Fusco Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search display. This experience, delivered for certain search queries on both the desktop and mobile platforms, gives users a step-by-step guide to planning travel to a particular destination. This new search display further reinforces the importance of the hotel website maintaining prime search engine visibility for key terms, and provides another avenue for visitors to find the hotel website via search. How Does it Work? Google's Trip Planning search results appear when users search fo...