grace goni
Branding and Hospitality: What’s Your Differentiation?
June 28, 2017
By Grace Goni Not a week appears to go by without the opening of a luxury hotel somewhere in the world. Just take a look a consumer travel magazine and you'll see all sorts of new concepts and offerings flooding the market. Until about 15 years ago, the differentiation between luxury hotel brands was clear. Guests knew who was who and what was what. Today, the market is saturated with many different hotels, brands and offerings. If you factor in the disruption of new entrants due to technology, it is not surprising that customers are confused. As client demands are also changing, is it any wonder then that many luxury hotels are struggl...
A Career in Luxury: Passion Required
April 11, 2017
by Grace Goni What's the secret of success in the luxury goods business? That's a key question many young marketing professionals in the sector are asking these days. In my view, you need passion if you're going to succeed. It's the only thing that will last. Passion is also linked to creativity which is an invaluable quality in life. In a recent LinkedIn post, I touched upon the topic of passion and the luxury goods business. As a lecturer and consultant specializing in luxury and marketing, I am often asked by young, aspiring hoteliers and marketing professionals in the luxury goods business, what is the secret of success? In ...
