Hilton Partners With Paval Holding and Apex Alliance to Bring LXR Brand to Italy

Hilton | October 19, 2023

Hilton launches its LXR luxury brand in Italy with the picturesque Grand Hotel Gardone Lake Garda, opening in 2026 ROME and McLEAN, Va – Hilton (NYSE: HLT) has announced plans to open Italy’s first LXR Hotels & Resorts property, following a franchise agreement with Paval Holding and Apex Alliance. With a stunning lakeside location, Grand Hotel Gardone Lake Garda, LXR Hotels & Resorts is set to open in 2026 following a multimillion Euro renovation, elevating the hotel’s interiors while preserving the grand façade. The hotel is owned by the Lithuanian group Apex Alliance and Romanian Pavăl Holding and will be managed by A...