The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to Be Top Driver of Travel Decisions Across Generations in 2024

Hilton | October 5, 2023

MCLEAN, Va. – According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at...