COVID-19’s Impact on the Greater Boise Lodging Market

HVS | March 19, 2021

At the beginning of 2020, the future of Boise’s hospitality industry looked bright given the anticipated arrival of Amazon to the Treasure Valley and a robust 2020/21 convention and event schedule on the books at the Boise Centre. The return of the renowned Jaialdi Basque festival in August 2020 also positioned Boise for a strong summer season. Although new hotel supply was under construction, Boise’s hoteliers were optimistic that local occupancy levels would hold steady and that the market would register minor average rate (ADR) increases. The onset of the COVID-19 pandemic in March then changed this outlook, as demand dropped and ev...