How to Win Guest Loyalty for an Eco-Conscious World

Ellis Connolly, Chief Revenue Officer, Lassie | June 15, 2022

How independent hotels can deliver highly personalized and eco-conscious rewards that delight guests and demonstrate shared values By Ellis Connolly Chief Revenue Officer, Laasie The topic of climate change and sustainability has reached a fever pitch. The WHO predicts a $2-4 billion USD cost to public health, and it’s viewed as a national responsibility. From battery-powered cars to eliminating single-use plastic and embracing a more climate-friendly lifestyle, a worldwide commitment to sustainability is taking shape. As green initiatives continue to take the world by storm, we quickly realize that no industry is exempt from it...