Cost vs Conscience: Booking.com Delves Into the Dilemma Dividing Sustainable Travel in 2023

Booking.com | April 21, 2023

NEW YORK, APRIL 21, 2023 – Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful about making more sustainable travel choices. At a time of general global uncertainty, traveling more sustainably continues to be front of mind for US travelers, with two thirds (67%) believing people need to act now and make more sustainable choices to save the planet for future generations. The news continues to be a key influence driver for 44%, who say the recen...