greenwashing
Sustainability in the Hospitality Industry: Going the Extra Mile
EHL | October 15, 2024
What’s holding hotels back from doing more than basic eco-friendly gestures, like reusing towels or reducing plastic, and embracing sustainable hospitality by adopting a green culture into their business? This article takes inspiration from a recent publication by Dr. Laura Zizka et al. that delves into current hotel green challenges. Addressing the difficult issues of ‘guest guilt’ and greenwashing, her work points an encouraging finger at the role of employee engagement, emphasizing the importance of hoteliers stepping up the pro-environmental communication - directing it not just at the guests but, more importantly, at their emplo...
Greenwashing, Ecotourism and Sustainability Are Now a Major Concern for Travelers
Alan Young | September 8, 2022
The global eco-wakening is driving a greener future with over 87% of Americans seeking more sustainable hotels and travel By Alan Young There is no denying it. The last two years were difficult for all of us. But as we take a collective breath on the other side of the pandemic and ruminate on the positive takeaways from that time, many of us will settle on the same sentiment – sometimes it’s good to slow down. Our lives, which are so often defined by constant motion, suddenly came to a halt, a change of pace that many of us would never have chosen or stumbled upon organically. As social calendars were cleared of activities, trave...
