Top 5 Hotel & Lodging Market Trend Predictions

Sean Skellie | March 1, 2024

By Sean Skellie #1 Stability   Travel demand is likely to stabilize in 2024 benchmarking record occupancy and rate. Current trends indicate that the industry is reporting a decline in many markets for leisure travel (Thursday – Saturday as many consumers are getting out priced in the market), while group travel remains strong as Milwaukee will experience in 2024; with a slight increase in corporate bookings (Monday – Wednesday travel). The Industry will see 65+ percent occupancy overall and even higher ADR in 2024. The hospitality industry has been witnessing a resurgence in various segments of travel. Group travel, in particular,...