group analytics
Knowland Releases U.S. Meetings and Events Data for January 2021
Knowland | February 10, 2021
Leader in group hospitality analytics sees meeting growth return as new year begins DARLINGTON, Va. — Feb. 10, 2021— January U.S. monthly meetings and events volume increased 7.3 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. The new year started slowly but picked up pace as the month continued. Several key markets rebounded nicely which added to the increases. ⋅ Average attendees increased – The average number of attendees in January 2021 was 42 compared to 37 in January...
Top Management Company Turns to Knowland to Accelerate Group Sales
Knowland | January 25, 2021
Knowland works outside the box to deliver a multifaceted prospecting program ARLINGTON, Va. — Jan. 25, 2021 — Group business is key to hotels returning to profitability. Today Knowland, the leader in hospitality group data analytics, announced the completion of a project with long-term partner, award-winning hospitality management company, Davidson Hotels & Resorts, that helped develop and implement a multifaceted prospecting program to re-invigorate sales teams and accelerate sales into recovery. Using the Knowland platform, properties uncovered approximately $100k in new business for 2021 within two weeks. Advantages of the Kn...
Knowland Announces U.S. Meetings and Events Data for December 2020
Knowland | January 14, 2021
Leader in group hospitality analytics sees meeting growth slow as expected due to holidays and COVID-related market changes ARLINGTON, Va. — Jan. 14, 2021— December U.S. monthly meetings and events volume decreased 39 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. The two-week pause of the holidays drove most of this decline. However, a few key markets entering different stages of shutdown also drove some of the lower performance. It is anticipated that January will see volu...
Knowland Releases 2020 Meeting Planner Survey Data
Knowland | December 22, 2020
76 percent of meeting planner respondents are now rebooking meetings, but cite that flexible low-risk hotel contracts are extremely important ARLINGTON, Va., Dec. 22, 2020 — Today, Knowland, the leader in meeting and events analytics, and ConferenceDirect, a full service in-person, virtual, and hybrid meeting solution company, announced the results of a survey entitled, 2020 Planner Survey: The State of the Meeting Industry, designed to help industry professionals understand the planner and event manager perspective on recovery. The inability to meet, collaborate and ideate as a group has substantially impacted businesses during this di...
Hotel Drover Selects Knowland to Build Group Business Pipeline Through Targeted Prospecting
Knowland | November 11, 2020
Ahead of grand opening, sales staff harnesses the power of business intelligence to gain competitive edge and ensure profitability ARLINGTON, Va. — November 11, 2020—Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today that the rustic-luxe Hotel Drover has selected Knowland to amplify its sales through targeted prospecting to build out a solid group business pipeline ahead of its 2021 grand opening. Hotel Drover is a 200-room Autograph Collection hotel that reflects elevated rustic charm and honors the historical past of the Fort ...
