Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.

Shift Digital | August 9, 2023

The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...