group marketing
The 7 Essential Ingredients to Dominate the Hotel Group Market
Daniel Melnyk | September 6, 2023
Hotels that invest in solutions that enhance the traditional sales and catering system attract and close the most profitable opportunities By Daniel Melnyk During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. But the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases; supply chain issues, and short lead times. More than ever, sales managers are bombarded with RFP spam flooding their inboxes. What used to be a lead for 6 to 8 h...
Business Travel Trends and Behaviors of Small to Mid-Sized Companies
Booking.com | August 10, 2023
Business travel is the second highest expense for companies, coming in just behind payroll and perks. But how do these travel expenses and experiences differ between businesses? And what trends and behaviors are currently commonplace in business travel? How regularly do business travelers travel Business travel by company size Geographical influences on business travel International vs domestic business travel How much do companies spend on business travel? Which aspects of business travel are most commonly booked by companies? Why do employees travel for business? Conclusion Methodology Sources Booking.com...
