Group Sales Promotions in Ten Steps

Larry Mogelonsky | March 18, 2015

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Ten step formulas are in vogue when it comes to conveying a simple guideline for marketers to follow. Here is one designed for making better group sales promotions. 1. Set your objectives. We've all heard of SMAC principles (Specific, Measureable, Achievable, Comparable) as an approach to business management. Start by clearly stating objectives and defining them holistically. Take your time with this one because if you start off on the wrong path, changing course is all the harder to do. 2. Identify the competition. Do your research. Understand the properties that you compete with for group...