Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams

KNOWLAND | October 25, 2023

Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities ARLINGTON, Va. — Oct. 25, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers detailed insight into group busi...