Online Travel Agencies Looking Elsewhere for Growth; Why Hotels Need to Embrace Innovation

David Ryan PR | October 30, 2018

Take note hotels and hoteliers – you need to start innovating to drive direct bookings. Online travel agents are active in their search for new revenue streams amid changing consumer trends, slowing levels of growth and the effect of the recent Package Travel Directive in the EU. Expect heightened M&A activity in the short term. Expedia confirmed phase 2 of their move into urban markets. TripAdvisor growth coming from non-hotel business and Booking.com looking into offering not just hotels and flights but "a more holistic travel experience". You have to give credit for their proactive approach to diversification. Innovate or D...