IHG Signs Multiple Development Agreement With GS Star for 15 avid® Hotels to Open in Germany Over the Next Five Years

IHG | October 9, 2018

IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has announced a Multiple Development Agreement (MDA) with existing partner GS Star GmbH (GS Star) to bring 15 avid® hotels to the German market. This marks a significant milestone launching avid hotels, IHG's newest mainstream brand, in Europe for the first time. Germany is a priority market for IHG with 122 hotels already open or in the development pipeline. Strong growth momentum of 50 new signings since 2015 has been driven by IHG's 11 active MDA partners, which has expanded IHG's mainstream presence in Germany particularly with the Holiday Inn&...