guest data management
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
The Importance of Clean Guest Data
Elena Ivanova | September 15, 2021
Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database. Even with the best intentions and training in place, it’s very easy for hotels to experience data inaccuracies. These issues typically occur as the result of data silos, missing information, duplicate profiles, and other errors upon entry that prevent your marketing efforts from reaching their full potential. Bad data means that many of your marketing efforts will be in vain. Emails can get sent to inboxes that don’t exist, repeat ...
Revinate and NAVIS Join Forces, Creating a Market Leader in the Hospitality Industry
Revinate | July 27, 2021
San Francisco, CA — July 26, 2021 — Revinate, a leader in hospitality guest platform software, announced today it will join forces with NAVIS, a leading direct booking platform for the hospitality industry. Together, the companies will form one of the largest and most innovative providers of direct revenue-generating solutions in the industry. The combined company will be called Revinate. Revinate's mission is to deliver hoteliers scalable direct revenue and profits from data-driven solutions that cultivate deeper relationships with guests. NAVIS' Direct Booking Platform helps capture, convert and retain guests with strategies and s...
