How Hotels Can Earn Guests’ Trust and Encourage Data Sharing

Ellis Connolly | December 20, 2022

By Ellis Connolly Offering value in exchange for data will resonate more deeply with guests, inspiring engagement, revenue, trust, and loyalty As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity. For a long time, brands across industries could collect and store online data without explicit disclosure of that capture and, more importantly, without first obtaining consent. This was a discreet and arguably invasive practice. Over time, privacy and personal data protection concerns began comp...