guest engagement
Hudini and Orascom Hotels Management Begin Global Rollout of New Staff Connect Platform
Hudini | November 4, 2024
Dubai, 4 November 2024: Smart hospitality solutions provider, Hudini, has entered into an agreement with Orascom Hotels Management for the rollout of their new digital platform, Staff Connect, across Orascom’s portfolio of hotels globally. Orascom Hotels Management has chosen the Staff Connect platform by Hudini to create exceptional guest arrival experiences with tailored personal interaction. Orascom’s vision is to transform the arrival experience by completely removing the front desk. Upon arrival, the guests are welcomed and escorted to their rooms by an Experience Ambassador who is assigned to the guests for the entire stay. With th...
Travelers Are Spending Big This Holiday Season–With Higher Expectations Than Ever
Sojern | October 15, 2024
SAN FRANCISCO – 15 October 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data ahead of the holiday season and beyond. Travelers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap. Compared to 2023, more consumers are opting for road trips over air travel, if they’re traveling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodations. “Unlike the pandemic where travelers chose less crowded destinations, thos...
How’s the Weather and Other Stock Lines that Prove the Rep Is Uninterested
Shep Hyken | September 26, 2024
Recently, Toyin McArthur, a trainer and facilitator for Storage Vault in Canada, asked me if I had any thoughts or suggestions related to customer service reps using questions like “How’s the weather?” to establish rapport with a customer. The concern was that using the “weather” is a sure way to leave the customer feeling like the agent or salesperson is disinterested and unauthentic, resulting in an overall “blah” experience. “How’s the weather?” works if it’s a topic for the day. For example, a question about the weather may be appropriate if there’s a snowstorm. But if it’s just a generic icebreaker, there...
Potential Profit Killer: Making Assumptions About Customers
Shep Hyken | September 19, 2024
By Shep Hyken My friend Norman Beck sends me interesting articles and stories on a regular basis. Recently, he shared the story of a wealthy customer who entered a luxury store and asked to see a $25,000 chess set. The customer wasn’t dressed well, and the salesperson made the assumption that she couldn’t afford to buy it. The customer walked away, but before leaving the store, she visited the owner’s office, who also happened to be a close friend. She bought the chess set – but only after the owner promised not to give the salesperson a commission. Eight years ago, I wrote an article titled Big Mistake … Don’t Judge a ...
HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing
HSMAI | September 4, 2024
McLean, VA (Sept. 4, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, “From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing,” marks a pivotal shift in the industry’s approach to brand awareness, offering a roadmap for long-term growth and profitability. After years of prioritizing last-click attribution, the hospitality sector is beginning to recognize the critical role of upper-funnel marketing st...
Unlocking Success: 9 Reasons Hotels Are Adopting Omni-Channel Marketing
Jeannie Zaemes | July 2, 2024
By Jeannie Zaemes In the ever-evolving landscape of the hospitality industry, hotels face the challenge of reaching and engaging customers across a multitude of channels. Online Travel Agencies (OTAs) like Expedia and Priceline have 39% of the U.S. online booking market and that number is likely to increase as direct online bookings decreased from 79% to 67% in 2023. With the rise of digital platforms and changing consumer behaviors, the need for a comprehensive and cohesive marketing strategy has never been more critical. This is where the omni-channel approach steps in, offering hotels a dynamic solution to maximize visibility, enhance cu...
Sojern Now Available on Oracle Cloud Marketplace
Sojern | June 19, 2024
Enhance real-time guest engagement and streamline marketing efforts using Sojern’s Guest Experience Solutions with Oracle Hospitality Integration Platform SAN FRANCISCO, 19 June 2024 – Sojern, a leading digital marketing platform built for travel and a member of Oracle PartnerNetwork (OPN), today announced its suite of Guest Experience Solutions is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle...
5 Practical Ways To Create Instagrammable Spaces in Your Hotel
Debbie Miller | May 16, 2024
By Debbie Miller In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same? Many social media users discover brands they follow online. This means most of your Instagram followers may have never set foot on property. Similarly, those who frequent your hotel may not feel naturally inclined to snap pictures to post on social media. So, what’s the solution? Bridge your Hotel’s Online and Office Experience...
