Technostress and the Guest Experience, Part 1

Fran Worrall | December 14, 2023

By Fran Worrall The hospitality industry is increasingly dependent on technology to enhance the guest journey. Indeed, in recent years, hotels have allocated enormous financial investments to the implementation of solutions—from mobile keys to self-service kiosks--designed to streamline the delivery of guest services. Technology is changing the face of the industry, but at what cost? In many cases, it enhances the guest journey; yet in other cases, it introduces challenges that frustrate consumers and lead to dissatisfaction. Last year, Samuel Lee, Ph.D., Mehmet Erdem, Ph.D., Eda Anlamlier, Ph.D., Chih-Chien Chen, Ph.D., Billy Bai, Ph...