Expedia Group’s New Guest Insights Tool Helps Hotels Understand and Attract Travelers

Expedia Group | October 29, 2018

Seattle, Wash., October 29th, 2018 – Expedia Group, the world's travel platform, today announces the global availability of Guest Insights, a new solutions-driven insights tool for hotels. As part of the Expedia Group's Partner Central suite of offerings, Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest's travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travelers in a highly strategic way. "Partners acknowledge the importance of understanding their guests, but until now have lacked the appropriate tools to acc...