guest loyalty program
Marriott International Introduces Marriott Bonvoy – the New Brand Name of Its Loyalty Program
Marriott Bonvoy | January 16, 2019
Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on February 13 when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a...
All Customers Are Created Equal – Just Some Are More Equal Than Others
Shep Hyken | June 7, 2018
By Shep Hyken In 1945 George Orwell published the literary classic, Animal Farm, which was required reading in my middle-school English class. I always remembered the line: All animals are created equal, just some animals are more equal than others. Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. Now, I agree that loyal customers can receive some type of reward or discount for their loyalty. But, what about when it comes to customer...
Hotels Have a Growing Guest Loyalty Problem … and They May Not Even Know It
Terri Miller | May 3, 2018
By Terri Miller "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." – Jeff Bezos The ability to inspire guest loyalty is, without a doubt, a valuable predictor of long-term success within the hospitality industry. Loyal guests bring recurring revenue, and positive reviews, feedback, and recommendations, inspiring a virtuous circle of reward. However, there has been much discussion as of late alluding to the steady demise of traditional loyalty programs. The question has become less about how to make incremen...
