How Oracle’s Nor1 Machine Learning Helps Barceló Hotel Group Extend Their Revenue Strategy and Maintain Their Human Connection

Oracle Hospitality | April 25, 2023

Resort owners and operators have always specialized in the ‘human touch’, providing highly personalized services and experiences at beautiful locations. Resort guests, paying higher rates with long lengths-of-stay and anticipate having the perfect holiday, expect this kind of high-touch service. But automating that high level of service has proven difficult, as resort products and services are unique. With ongoing staff shortages and high rates of churn, the search for automation to assist in providing that level of experience has become critical. Barceló Hotel Group believes they’ve found a great partner to do just that in Oracle N...