STOP Selling to the Masses. Start by Creating Guest Personas

Donna Lewis | May 2, 2016

by Donna Lewis Essentially hotels offer a place to stay in a given location, and everyone needs that right? Which means a hotel's target audience is almost everyone right? Wrong and wrong. Ok, so maybe you already know that your target audience isn't everyone per se, but truly how specific is the audience you're targeting? How detailed is your guest profile? Do you even know what your guest persona is? Let us help raise your awareness of why your marketing and sales tactics might not be working, or working as well as desired. One of the biggest reasons is typically a lack of a defined guest persona. So let's get into the details of the ...