guest ratings
Almost Every Hotel or Resort Customer Reads Guest Reviews
Accor | June 17, 2024
A staggering 97% of hotel guests have consulted guest reviews when looking to book a stay in a hotel or resort, according to a new report from Accor, a world leading hospitality group. The report, based on research1 carried out amongst 5,000 travellers across five European countries who stayed in a hotel or resort during the last 12 months, reveals that almost four in ten (38%) guests do so every time they book a stay, and a further 38% do so most of the time. According to the study, guest reviews and ratings are the second most important factor in the booking decision process, ranking just behind rooms and amenities, and surpassing cri...
Text Analytics Reveal the Impact of Guest Sentiment on Hotel Review Scores
the Center for Hospitality Research | February 11, 2016
Ithaca, NY, February 11, 2016 - Hotel guests often post a review of their stay along with a numerical rating of the hotel, but a new study from the Center for Hospitality Research (CHR) finds that the comments and the ratings don't always match up. Instead, negative comments have a heavier weight on the guests' ratings than positive comments, a finding that points to the importance of consistency in hotel service. The study, "What Guests Really Think of Your Hotel: Text Analytics of Online Customer Reviews," by Hyun Jeong "Spring" Han, Shawn Mankad, Nagesh Gavirneni, and Rohit Verma, is available from CHR at ...
