guest review management
Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric
Daniel E. Craig | June 27, 2019
By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...
5 Common Mistakes of Hotel Guest Review Management
Hotelogix | May 2, 2019
Hotel review websites like TripAdvisor and Yelp, today, control your bookings in more ways than one. Apart from showing prospective bookers the option of looking at accommodations based on their ratings, they also heavily influence their buying decisions. Reviews on hotels are one of the primary factors that guests today consider before going ahead with their reservations and it is wise not to treat this lightly. Stats suggest that 96% of TripAdvisor users consider reviews important when planning trips and booking hotels. Considering how dependent the new-age traveler is on hotel review sites, this is a vast majority of your audience. W...
TrustYou Expands South American Presence Through Partnership with Slaviero Hotels
TrustYou | November 23, 2016
Operationalizes Guest Feedback for Brazilian Hotels in 16 Cities Munich — 23 November 2016 - TrustYou, the world's largest guest feedback platform, has been selected by Slaviero Hotels, a rapidly expanding chain of hotels in Brazil, to identify and influence online guest feedback and enable its facilities to better understand their guest journeys. TrustYou provides a powerful feedback platform that makes all guest feedback from all channels immediately actionable for hotels in order to successfully increase revenue and bookings. In order to achieve their objectives, Slaviero will utilize TrustYou's guest feedback platform, includi...
