How Can Hotels Use PMS Capabilities to Improve Guest Review Scores?

 Audrey MacRae | June 18, 2024

Property-management systems are improving communication between hotels and guests and establishing new norms when managing online reviews and long-term relationships; Learn more by visiting Maestro at HITEC Charlotte in Booth 1844 By Audrey MacRae Hospitality has traditionally been a reactive service model. Guests shop for hotel stays, peruse reviews, secure a booking, attend their stay and depart with a review in mind. However, travelers have often been known to leave reviews mid-stay as issues or surprises challenge and delight them. Operators who fail to account for these guests are open to allowing negative reviews to color their proper...