guest rewards
How Next-Gen Tech Is Leveling the Playing Field for Independents in the Race for Guest Loyalty
Ellis Connolly | September 13, 2022
By Ellis Connolly At a dinner last year, I overheard a conversation unfolding between two other guests, one of whom worked at a PR agency. “Believe it or not, micro-influencers are often more impactful from a social media marketing standpoint than the big players,” she shared, at which point my ears pricked up to listen closely. “Campaigns with someone at a high level of fame, like Kim Kardashian, will cost a company incomprehensible sums of money – which may be fine if the ROI justifies it, but if the engagement is predominantly views and general sponsored exposure rather than tangible actions, it’s not necessarily a smart busin...
Are Guest Instant Rewards Programs the New ‘Free Same-Day Shipping’?
Ellis Connolly | August 16, 2022
By Ellis Connolly The exchange of goods and services is a critical cog in the wheel of how our world works. As we skim through the pages of history books, we are met with countless, comparatively archaic examples of what we know now to be retail commerce. But even just a few decades ago, many of the digitally-empowered conveniences that define our retail experiences today might have seemed, at that time, far-fetched. Let’s take, for example, the evolution of retail shipping. At one time, consumers expected to wait weeks – maybe even months – for their orders to arrive. Today, however, express shipping has become the new norm, wi...
RMS Announces New Guest Loyalty Module for 2020
RMS - The Hospitality Cloud | October 23, 2019
[San Diego, CA - October 23, 2019] - RMS - The Hospitality Cloud, a leading provider of all-in-one, cloud-based hospitality solutions, has introduced Guest Rewards, a brand-new module that allows hotels to reward guests for staying with them. This new module enables hotels using RMS to create their own bespoke rewards programs and encourage loyalty to their brand by allocating points for guest stays and activities. “Our clients have been asking for loyalty program functionality and we’re excited to add yet another feature to our property management system that drives bookings and revenue and improves the guest experience,” stated ...
