Hotels Are Leaving Money on the Table: StayNTouch Guide Explores Strategies for Maximizing Guest’s Share of Wallet

StayNTouch | October 10, 2017

Loyalty and bookings are not enough - hotels must increase guest spend Bethesda, MD (October 10, 2017) – In simple terms, share of wallet (SOW) is the percentage of a customer's total spending that is captured by a business. Today, hospitality technology leader StayNTouch® has launched a new guide aimed at helping hotels entice guests to increase the frequency and amount of their transactions each time they visit. Titled, 5 Easy Hacks to Supercharge Your On-Property Guest Spend, the strategies include profitable upsell and merchandising techniques, encouraging guests to stay more often and amplifying sales. Most hoteliers rea...