Crafting a Luxury Sleep Experience at the Equinox Hotel New York

Adam and Larry Mogelonsky | September 6, 2023

By Adam and Larry Mogelonsky Does the guarantee of a good night’s sleep influence a guest’s hotel choice? We say unquestionably yes. With the rise of sleep tourism where millions of people are starting to prioritize getting a solid seven-hour rest when traveling, hotels all over the world are responding in kind with newfangled or upgraded sleep programs. However, marketing that a brand cares about a guest’s sleep is a world of difference from the program’s execution. And as it relates to the execution, there’s no better place to look than a luxury hotel that has debuted a sleep program where every single detail has been meticu...