Guest Survey Management 101 – Part Two

RJ Friedlander | March 18, 2015

By RJ Friedlander Many forward-thinking hoteliers have already realized the importance of customer feedback in creating a more positive guest experience to improve operations, service and revenue. But like many hotel professionals, you might be confused about how to actually collect and analyze the abundance of Guest Intelligence that is available about your property. One of the best ways to discover how your guests feel about their stay is to do an online survey - either during the guest's stay or after they checkout (post-stay). Guest surveys are a key way of soliciting the specific, structured, verified feedback necessary to measure ...